BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260513T093000 DTEND;TZID=America/New_York:20260513T113000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Next Level Workshop+Networking featuring Guest Trainer Kelly Elcombe\, AI Is Changing How Customers Find You. Are You Showing Up? DESCRIPTION:Your monthly Continuing Education opportunity! Add to your business tool box!! Introducing Guest Trainer: Kelly Elcombe Kelly Elcombe is a marketing strategist and lead at Cinch Communications East\, serving businesses across Durham Region and beyond. With over 25 years of experience in business development and marketing strategy\, she helps small and mid-sized businesses grow through clear positioning and strategic storytelling. Acting as a trusted advisor and fractional marketing partner\, Kelly brings structure\, clarity\, and momentum to marketing efforts with flexible\, accessible support designed for growing businesses. AI Is Changing How Customers Find You. Are You Showing Up? Something fundamental is changing in how customers find and choose businesses and it's accelerating. Google search isn't going away\, but it is evolving. With AI now shaping how results are delivered\, people aren't just scanning links\, they're getting synthesized answers\, curated recommendations and AI-driven shortlists. That means your business isn't just competing to rank. It's competing to be understood\, trusted and surfaced. This is where Generative SEO comes in and why your website and digital presence play a bigger role than ever in influencing decisions\, often before someone ever clicks through. Join Kelly Elcombe\, Marketing and Business Development Strategist at Cinch Communications East\, in conversation with Founder and Creative Director Lindsey Loring\, for a practical\, approachable session designed for small and medium-sized businesses. You'll walk away with: A clear understanding of how AI is changing search and decision-making Practical\, actionable ways to improve your visibility and credibility Simple technical insights you can actually use without overcomplicating your marketing A grounded view of where AI can support your business day-to-day No overwhelm. Just clarity on what's changing and what to do about it. X-ALT-DESC;FMTTYPE=text/html:

Your monthly Continuing Education opportunity!  \;Add to your business tool box!!  \; \;

Introducing Guest Trainer:  \; Kelly Elcombe \;

Kelly Elcombe is a marketing strategist and lead at Cinch Communications East\, serving businesses across Durham Region and beyond. With over 25 years of experience in business development and marketing strategy\, she helps small and mid-sized businesses grow through clear positioning and strategic storytelling. Acting as a trusted advisor and fractional marketing partner\, Kelly brings structure\, clarity\, and momentum to marketing efforts with flexible\, accessible support designed for growing businesses.  \; \;

AI Is Changing How Customers Find You. Are You Showing Up? \;

Something fundamental is changing in how customers find and choose businesses and it&rsquo\;s accelerating. Google search isn&rsquo\;t going away\, but it is evolving. With AI now shaping how results are delivered\, people aren&rsquo\;t just scanning links\, they&rsquo\;re getting synthesized answers\, curated recommendations and AI-driven shortlists. \;

That means your business isn&rsquo\;t just competing to rank. It&rsquo\;s competing to be understood\, trusted and surfaced. This is where Generative SEO comes in and why your website and digital presence play a bigger role than ever in influencing decisions\, often before someone ever clicks through. \;

Join Kelly Elcombe\, Marketing and Business Development Strategist at Cinch Communications East\, in conversation with Founder and Creative Director Lindsey Loring\, for a practical\, approachable session designed for small and medium-sized businesses. \;

You&rsquo\;ll walk away with: \;

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