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DTSTART;TZID=America/New_York:20260917T093000
DTEND;TZID=America/New_York:20260917T110000
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SUMMARY:Sell Smarter. Market Better with BACD and the Ajax Pickering Board of Trade - Bootstrap Marketing That Works
DESCRIPTION:Sell Smarter. Market Better with BACD and the Ajax Pickering Board of Trade\nSell Smarter. Market Better is a practical workshop series created to help local business owners strengthen the two areas that most directly impact growth: sales and marketing. The Ajax Pickering Board of Trade and the Business Advisory Centre Durham have partnered on this series to combine strong local connections with hands‑on business expertise. Together\, we're supporting small businesses with clear\, realistic tools they can actually use\, whether that's improving sales conversations\, networking with purpose\, marketing on a budget\, or getting found online through Google Business Profile. This collaboration is about meeting business owners where they are\, reducing overwhelm\, and helping them take confident\, practical steps toward sustainable growth.\nWorkshop 3: Bootstrap Marketing That Works Focus your efforts\, stretch your budget\, and get visible Marketing doesn't need to be expensive or complicated to be effective. This session breaks down where small businesses should focus their time and energy\, what actually moves the needle\, and how to market consistently without burning out or overspending.You'll walk away with:A simple\, realistic marketing approachIdeas you can implement with limited time and budgetClarity on what to prioritize and what to stop doingPhotography Policy The Ajax-Pickering Board of Trade (APBOT) reserves the right to photograph and record its' events\, and may use this content in publications\, posters\, and/or graphics. By registering for any APBOT events\, you understand and acknowledge that your photograph may be taken and used as per APBOT's discretion. Thank you for your understanding.
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><p style="text-align: center\;"><img src="https://res.cloudinary.com/micronetonline/image/upload/q_auto\,f_auto\,c_limit\,w_1023\,h_768/v1778246272/tenants/588babfd-9eec-470e-856e-173cd0f3455a/0f3ff66c3c7d450698d8cfb8c139148e/BACD-and-APBOT-Workshop-Series-Graphic-Presentation-43-1.png" width="791" height="593" fr-original-style="" fr-original-class="fr-draggable" style="position: relative\; max-width: 100%\; cursor: pointer\; padding: 0px 1px\;"><br></p><hr fr-original-style="" style="clear: both\; user-select: none\; break-after: page\;"><div data-ogsc="rgb(0\, 0\, 0)" data-olk-copy-source="MessageBody" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; letter-spacing: normal\; orphans: 2\; text-align: center\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\; color: rgb(0\, 0\, 0) !important\;"><span style="font-family: Arial\, Helvetica\, sans-serif\; font-size: 18px\;"><strong fr-original-style="" style="font-weight: 700\;">Sell Smarter. Market Better with BACD and the Ajax Pickering Board of Trade</strong></span></div><div data-ogsc="rgb(0\, 0\, 0)" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\;"><span style="font-size: 18px\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><br></span></span></div><div data-ogsc="rgb(0\, 0\, 0)" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\;"><span style="font-size: 18px\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><b data-ogsc="">Sell Smarter. Market Better</b> is a practical workshop series created to help local business owners strengthen the two areas that most directly impact growth: sales and marketing. The Ajax Pickering Board of Trade and the Business Advisory Centre Durham have partnered on this series to combine strong local connections with hands‑on business expertise. Together\, we&rsquo\;re supporting small businesses with clear\, realistic tools they can actually use\, whether that&rsquo\;s improving sales conversations\, networking with purpose\, marketing on a budget\, or getting found online through Google Business Profile. This collaboration is about meeting business owners where they are\, reducing overwhelm\, and helping them take confident\, practical steps toward sustainable growth.</span></span></div><div data-ogsc="rgb(0\, 0\, 0)" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\;"><br></div><hr fr-original-style="" style="clear: both\; user-select: none\; break-after: page\;"><div data-ogsc="rgb(0\, 0\, 0)" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px\; padding: 0px\; vertical-align: baseline\; letter-spacing: normal\; orphans: 2\; text-align: center\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\; color: rgb(0\, 0\, 0) !important\;"><b data-ogsc="" data-olk-copy-source="MessageBody"><span style="font-family: Arial\, Helvetica\, sans-serif\; font-size: 18px\;">Workshop 3: <span data-olk-copy-source="MessageBody">Bootstrap Marketing That Works</span>&nbsp\;</span></b></div><div data-ogsc="rgb(0\, 0\, 0)" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px\; padding: 0px\; vertical-align: baseline\; letter-spacing: normal\; orphans: 2\; text-align: left\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\; color: rgb(0\, 0\, 0) !important\;"><b data-ogsc="" data-olk-copy-source="MessageBody"><span style="font-family: Arial\, Helvetica\, sans-serif\; font-size: 18px\;"><span data-olk-copy-source="MessageBody">Focus your efforts\, stretch your budget\, and get visible</span>&nbsp\;</span></b></div><div data-ogsc="rgb(0\, 0\, 0)" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\;"><span style="font-family: Arial\, Helvetica\, sans-serif\; font-size: 18px\;">Marketing doesn&rsquo\;t need to be expensive or complicated to be effective. This session breaks down where small businesses should focus their time and energy\, what actually moves the needle\, and how to market consistently without burning out or overspending.</span></div><div data-ogsc="rgb(0\, 0\, 0)" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\;"><span style="font-size: 18px\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><b data-ogsc="">You&rsquo\;ll walk away with:</b></span></span></div><ul fr-original-style='color: rgb(0\, 0\, 0)\; font-family: "Segoe UI"\, "Segoe UI Web (West European)"\, -apple-system\, BlinkMacSystemFont\, Roboto\, "Helvetica Neue"\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\;' style='color: rgb(0\, 0\, 0)\; font-family: "Segoe UI"\, "Segoe UI Web (West European)"\, -apple-system\, BlinkMacSystemFont\, Roboto\, "Helvetica Neue"\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\; list-style-position: inside\;'><li data-ogsc="rgb(0\, 0\, 0)" style="font-family: Arial\, Helvetica\, sans-serif\; font-size: 18px\; direction: ltr\; line-height: 20px\; color: rgb(0\, 0\, 0) !important\;">A simple\, realistic marketing approach</li><li data-ogsc="rgb(0\, 0\, 0)" style="font-family: Arial\, Helvetica\, sans-serif\; font-size: 18px\; direction: ltr\; line-height: 20px\; color: rgb(0\, 0\, 0) !important\;">Ideas you can implement with limited time and budget</li><li data-ogsc="rgb(0\, 0\, 0)" style="font-family: Arial\, Helvetica\, sans-serif\; font-size: 18px\; direction: ltr\; line-height: 20px\; color: rgb(0\, 0\, 0) !important\;">Clarity on what to prioritize&mdash\;and what to stop doing</li></ul><hr fr-original-style="" style="clear: both\; user-select: none\; break-after: page\;"><p><span style="font-family: Arial\,Helvetica\,sans-serif\;"><span style="color: rgb(0\, 0\, 0)\;"><span style="font-size: 18px\;"><strong fr-original-style="" style="font-weight: 700\;">Photography Policy</strong>&nbsp\;</span></span></span></p><p><span style="font-family: Arial\,Helvetica\,sans-serif\;"><span style="font-size: 18px\;"><span style="color: rgb(0\, 0\, 0)\;">The Ajax-Pickering Board of Trade (APBOT) reserves the right to photograph and record its&#39\; events\, and may use this content in publications\, posters\, and/or graphics. By registering for any APBOT events\, you understand and acknowledge that your photograph may be taken and used as per APBOT&#39\;s discretion. Thank you for your understanding.</span></span></span></p><hr fr-original-style="" style="clear: both\; user-select: none\; break-after: page\;"><p><br></p></body></html>
LOCATION:190 Harwood Ave S The Ajax Room Ajax ON L1S 2H6
UID:e.4034.1428589
SEQUENCE:3
DTSTAMP:20260710T145330Z
URL:https://members.apboardoftrade.com/eventcalendar/Details/sell-smarter-market-better-with-bacd-and-the-ajax-pickering-board-of-trade-bootstrap-marketing-that-works-1689985?sourceTypeId=Hub
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