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DTSTART;TZID=America/New_York:20261006T093000
DTEND;TZID=America/New_York:20261006T110000
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SUMMARY:Sell Smarter. Market Better with BACD and the Ajax Pickering Board of Trade - Google Business Profile for Local Growth
DESCRIPTION:Sell Smarter. Market Better with BACD and the Ajax Pickering Board of Trade\nSell Smarter. Market Better is a practical workshop series created to help local business owners strengthen the two areas that most directly impact growth: sales and marketing. The Ajax Pickering Board of Trade and the Business Advisory Centre Durham have partnered on this series to combine strong local connections with hands‑on business expertise. Together\, we're supporting small businesses with clear\, realistic tools they can actually use\, whether that's improving sales conversations\, networking with purpose\, marketing on a budget\, or getting found online through Google Business Profile. This collaboration is about meeting business owners where they are\, reducing overwhelm\, and helping them take confident\, practical steps toward sustainable growth.\nWorkshop 4: Google Business Profile for Local Growth  Show up where customers are already searching Your Google Business Profile is one of the most powerful and underused marketing tools for local businesses. This session walks you through how to set it up properly\, optimize it for visibility\, and use it to build trust and drive inquiries.You'll walk away with:A fully optimized Google Business ProfileTips to improve local search visibilitySimple actions that help customers choose youPhotography Policy The Ajax-Pickering Board of Trade (APBOT) reserves the right to photograph and record its' events\, and may use this content in publications\, posters\, and/or graphics. By registering for any APBOT events\, you understand and acknowledge that your photograph may be taken and used as per APBOT's discretion. Thank you for your understanding.
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><p style="text-align: center\;"><img src="https://res.cloudinary.com/micronetonline/image/upload/q_auto\,f_auto\,c_limit\,w_1080\,h_1080/v1778246353/tenants/588babfd-9eec-470e-856e-173cd0f3455a/8d11607619834a5c87534e3157e12bf4/BACD-and-APBOT-Workshop-Series-Graphic-2.png" width="791" height="791" fr-original-style="" fr-original-class="fr-draggable" style="position: relative\; max-width: 100%\; cursor: pointer\; padding: 0px 1px\;"><br></p><hr fr-original-style="" style="clear: both\; user-select: none\; break-after: page\;"><div data-ogsc="rgb(0\, 0\, 0)" data-olk-copy-source="MessageBody" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; letter-spacing: normal\; orphans: 2\; text-align: center\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\; color: rgb(0\, 0\, 0) !important\;"><span style="font-family: Arial\, Helvetica\, sans-serif\; font-size: 18px\;"><strong fr-original-style="" style="font-weight: 700\;">Sell Smarter. Market Better with BACD and the Ajax Pickering Board of Trade</strong></span></div><div data-ogsc="rgb(0\, 0\, 0)" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\;"><span style="font-size: 18px\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><br></span></span></div><div data-ogsc="rgb(0\, 0\, 0)" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\;"><span style="font-size: 18px\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><b data-ogsc="">Sell Smarter. Market Better</b> is a practical workshop series created to help local business owners strengthen the two areas that most directly impact growth: sales and marketing. The Ajax Pickering Board of Trade and the Business Advisory Centre Durham have partnered on this series to combine strong local connections with hands‑on business expertise. Together\, we&rsquo\;re supporting small businesses with clear\, realistic tools they can actually use\, whether that&rsquo\;s improving sales conversations\, networking with purpose\, marketing on a budget\, or getting found online through Google Business Profile. This collaboration is about meeting business owners where they are\, reducing overwhelm\, and helping them take confident\, practical steps toward sustainable growth.</span></span></div><div data-ogsc="rgb(0\, 0\, 0)" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\;"><br></div><hr fr-original-style="" style="clear: both\; user-select: none\; break-after: page\;"><div data-ogsc="rgb(0\, 0\, 0)" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px\; padding: 0px\; vertical-align: baseline\; letter-spacing: normal\; orphans: 2\; text-align: center\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\; color: rgb(0\, 0\, 0) !important\;"><b data-ogsc="" data-olk-copy-source="MessageBody"><span style="font-family: Arial\, Helvetica\, sans-serif\; font-size: 18px\;">Workshop 4: <span data-olk-copy-source="MessageBody"><span data-olk-copy-source="MessageBody">Google Business Profile for Local Growth</span>&nbsp\;</span>&nbsp\;</span></b></div><div data-ogsc="rgb(0\, 0\, 0)" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px\; padding: 0px\; vertical-align: baseline\; letter-spacing: normal\; orphans: 2\; text-align: left\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\; color: rgb(0\, 0\, 0) !important\;"><b data-ogsc="" data-olk-copy-source="MessageBody"><span style="font-family: Arial\, Helvetica\, sans-serif\; font-size: 18px\;"><span data-olk-copy-source="MessageBody">Show up where customers are already searching</span>&nbsp\;</span></b></div><div data-ogsc="rgb(0\, 0\, 0)" data-olk-copy-source="MessageBody" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\;"><span style="font-size: 18px\; font-family: Arial\, Helvetica\, sans-serif\;">Your Google Business Profile is one of the most powerful&mdash\;and underused&mdash\;marketing tools for local businesses. This session walks you through how to set it up properly\, optimize it for visibility\, and use it to build trust and drive inquiries.</span></div><div data-ogsc="rgb(0\, 0\, 0)" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 12pt\; line-height: 20px\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><span style="font-size: 18px\;"><b data-ogsc="">You&rsquo\;ll walk away with:</b></span></span></div><ul fr-original-style='color: rgb(0\, 0\, 0)\; font-family: "Segoe UI"\, "Segoe UI Web (West European)"\, -apple-system\, BlinkMacSystemFont\, Roboto\, "Helvetica Neue"\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\;' style='color: rgb(0\, 0\, 0)\; font-family: "Segoe UI"\, "Segoe UI Web (West European)"\, -apple-system\, BlinkMacSystemFont\, Roboto\, "Helvetica Neue"\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; direction: ltr\; list-style-position: inside\;'><li data-ogsc="rgb(0\, 0\, 0)" style="font-family: Arial\, Helvetica\, sans-serif\; font-size: 18px\; direction: ltr\; line-height: 20px\; color: rgb(0\, 0\, 0) !important\;">A fully optimized Google Business Profile</li><li data-ogsc="rgb(0\, 0\, 0)" style="font-family: Arial\, Helvetica\, sans-serif\; font-size: 18px\; direction: ltr\; line-height: 20px\; color: rgb(0\, 0\, 0) !important\;">Tips to improve local search visibility</li><li data-ogsc="rgb(0\, 0\, 0)" style="font-family: Arial\, Helvetica\, sans-serif\; font-size: 18px\; direction: ltr\; line-height: 20px\; color: rgb(0\, 0\, 0) !important\;">Simple actions that help customers choose you</li></ul><hr fr-original-style="" style="clear: both\; user-select: none\; break-after: page\;"><p><span style="font-family: Arial\,Helvetica\,sans-serif\;"><span style="color: rgb(0\, 0\, 0)\;"><span style="font-size: 18px\;"><strong fr-original-style="" style="font-weight: 700\;">Photography Policy</strong>&nbsp\;</span></span></span></p><p><span style="font-family: Arial\,Helvetica\,sans-serif\;"><span style="font-size: 18px\;"><span style="color: rgb(0\, 0\, 0)\;">The Ajax-Pickering Board of Trade (APBOT) reserves the right to photograph and record its&#39\; events\, and may use this content in publications\, posters\, and/or graphics. By registering for any APBOT events\, you understand and acknowledge that your photograph may be taken and used as per APBOT&#39\;s discretion. Thank you for your understanding.</span></span></span></p><p><br></p></body></html>
LOCATION:190 Harwood Ave S The Ajax Room Ajax ON L1S 2H6
UID:e.4034.1428605
SEQUENCE:3
DTSTAMP:20260710T145330Z
URL:https://members.apboardoftrade.com/eventcalendar/Details/sell-smarter-market-better-with-bacd-and-the-ajax-pickering-board-of-trade-google-business-profile-for-local-growth-1689998?sourceTypeId=Hub
END:VEVENT
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